“This is Medline”, brand video for social engagements

Client: Medline Industries

Production Company: Bunko Studios Inc.

The Objective: In 2018 Medline embarked on setting a new corporate brand identity for their social marketing platforms, giving them a fresh and inviting appeal through a 2D illustrated animation style that will appeal to new generations of the workforce in the medical landscape.

The Challenge: Create an inviting illustrative style that stays true to Medline's professionalism and serves as standard for the new brand image, which can be versatile enough to include other Medline divisions universally. This new look must withstand quickly changing marketing trends; therefore, it should not be too highly stylized but yet have the flexibility to silently evolve over time.

My Solution & final results: I developed a look that can translate an editorial setting seamlessly to info graphic moments. It has a clean simple style with color blocks that enhances the brand’s color palette with a clean and contemporary feel. This style leaves the door open for future possibilities to make even further dynamic moments by incorporating a 3D production tools, or scale back the production for smaller moments by using 2D effects based digital tools. It was important to me that I gave the client the freedom to scale up or scale down future projects while staying true to the new developed brand style. The voice over actor I cast for this first animation remains the primary voice for the Medline brand still to this day. The final “This is Medline” animation was met with raving reviews by Medline and still is used as the first impression on their main YouTube page. The strong relationship I developed with Medline's marketing team during the first production led to an ongoing partnership and collaborations. As a result, I gained the trust of Medline’s creative leadership and was assigned to create branded content for other divisions of Medline, such as Medline Skin Health, Medline Supply Chain Operations Division, and Medline Lab Division.