Top 150 Social Videos

Client: Medline Industries

Production Company: Bunko Studios Inc.

The Challenge: Use existing photo and video assets from the marketing team in fulfilling the 5 videos and develop 5 new video content to fulfill the 10 videos needed for the campaign that clearly delivers the message that Medline is more than a supply partner.

My Solution & final results: When the goal was to direct traffic to a specific Medline webpage, I wanted the webpage to be the final reveal at the end, and have a different focus to open the video. By isolating some design elements from the webpage to act as the hero of the animation at the start of the animation, it pulls the viewer into it’s final resting state, thus revealing the webpage as the final message. When working with client provided live action footage, I wanted to make sure that Medline’s branding was embedded in the framework of the piece. I integrated Medline’s colors and design elements into the edit, developed transitional moments to bridge live action and graphics. The ten videos included:

• About us

• Our Approach

• Fast Facts

• Geisinger Report

• How we do it

• Who we are

• Green Products

• Insights and Strategies

• Providence