Biogen
Client: Hooligan
Production Company: Bunko Studios Inc.
The Objective: Hooligan needed text animation to accompany their edit for a new Alzheimer’s medication.
The Challenge: Keeping the text supers clean but giving it life to interact with the the edit in a meaningful way.
The Solution: For a progressive disease like Alzheimer’s, I visualized the feeling of dissipation of clarity and the the vanishing of memory into thin air like smoke. I wanted show that this medication does exactly opposite that; it will grab the dissipating energy back into a solid form giving back clarity to complete your thought and memory. I achieved this by giving the last few words of the line taking solid form out of thin air, as if reversing the dissipation of smoke back to its origins.
Imbruvica
Client: Hooligan
Production Company: Bunko Studios Inc.
The Challenge: Create a flow and unity to the Imbruvica logo and the stylized message line. Use the pedals in the Imbruvica logo as a transition device to highlight the messages while accenting on the Imbruvica’s branding throughout the edit.
The Solution: To achieve a seamless transition from the logo to the messages, I utilized the pedals in the Imbruvica logo as a transition device. This technique ensured a smooth and visually engaging transition between the logo and the accompanying messages while reinforcing the brand’s identity.
Other brands at Hooligan I provided creative solutions:
Lokelma
Talzenna
Zeposia
Tykoris