Biogen
Client: Hooligan
The Objective: Hooligan needed text animation to accompany their edit for a new Alzheimer’s medication.
The Assignment: Keeping the text supers clean but giving it life to interact with the the edit in a meaningful way.
The Solution: For a progressive disease like Alzheimer’s, I visualized the gradual dissipation of clarity and the vanishing of memory into thin air, like smoke. I wanted to convey that this medication does the exact opposite—it pulls that fading energy back into a solid form, restoring clarity and allowing thoughts and memories to be whole again. To achieve this, I depicted the last few words of the line solidifying out of thin air, as if reversing the dissipation of smoke back to its origin.
Imbruvica
Client: Hooligan
The assignment: Create a flow and unity to the Imbruvica logo and the stylized message line. Use the pedals in the Imbruvica logo as a transition device to highlight the messages while accenting on the Imbruvica’s branding throughout the edit.
The Solution: To create a seamless transition from the logo to the messages, I used the petals in the Imbruvica logo as a transitional device. This approach not only ensured a smooth and visually engaging flow but also reinforced the brand’s identity throughout the messaging.
Tykoris
Client: Hooligan
The Assignment: Use the provided music track to dynamically deliver the brand message in a bold and simple way.
The Solution: Using each musical segment as a transition device into the evolving states of the typography with minimal adornments, each message segment adopted its own layout and visual appeal, signifying transformation into something new.
Other brands at Hooligan I provided creative solutions:
Lokelma
Talzenna
Zeposia