Brand: GLAD - Protect your food.

Client: The Clorox Company

Production Company: Bunko Studios Inc.

A fifth grader named Hanna submitted a letter to GLAD on how the Glad container protected her food noticeably better than other kids who used other containers in a science experiment.

The Challenge: We had a script and the voice recording of Hanna, and a ten-week timeframe to develop the look, storyboard the sequence, build assets, animate, and allow time for client feedback.

The Solution: Knowing that 3D animation offered the most flexibility to capture Hanna's special moment, I chose to combine a 3D character with a live action playground setting to keep our schedule on track. Creating the GLAD container in 3D accurately showcased its functionality. By meeting all production and approval milestones, we successfully delivered the final product to a satisfied parent company. The seamless integration of 3D characters into the live action background impressed the client, resulting in additional contracts secured for Soy Vay, the brand represented by Bunko Studios