Meet the RL Gang

Client: Ralph Lauren

Production Company: Bunko Studios Inc.

Ralph Lauren’s children’s campaign introduced the RL Gang. The children modeling the clothes need to live in whimsical classic watercolor illustrations. To create a campaign that encompassed print, video, and life size sets, I oversaw the illustration process and co-illustrated the original assets.

The Challenge: We needed to adhere to true world watercolor illustrations, but also to incorporate the collection into a digital format for animation and live-action composite.

The Solution: To accurately depict the traditional medium, we established standards with watercolor on paper for many of the assets. Using that as a guide, we incorporated digital watercolor assets to seamlessly complete the collection. Keeping consistent across the board with the many painted scene for both print and video, Ralph Lauren was thrilled at the finished results. They contracted Bunko additional work to complete the RL Gang campaign for the following year as well.