Brand: Hidden Valley® and Frank's Red Hot social activation

Live What Kids Love

Client: The Clorox Company

Production Company: Bunko Studios Inc.

The Objective: HVR and Frank’s Red Hot are partnering via national tactics for digital/social activations ready for The Super Bowl. Hidden Valley® Original Ranch® Dressing is featured as a key ingredient in their popular Buffalo Chicken Dip recipe, and will be featured on Frank’s Red Hot packaging labels.

The Challenge: Working with a tight schedule of less than 4 weeks for this stop motion video, I was responsible for getting the visual concepts and sequence timing quickly approved for production. I needed to make sure that both brands got equal attention to showcase a balanced weight to both Hidden Valley Ranch and Frank’s Red Hot.

The Solution: To ensure a timely production, I focused heavily on the pre-production and created highly detailed animatic and previz to collaborate with the client. The previsualization provided a dependable and comprehensive blueprint for the stop motion production, leaving no need for any retakes. I By establishing trust early on with the client through these detailed visual tools, I effectively managed expectations as well as run a precise and efficient production with team. The final video was delivered on time and met with great enthusiasm, leading to an another contract for the same co-brand production.